8/13/2023

My Target Audience

Advertisement Target Audience Identification Template

1. Product/Company Description:

  • Company/Product Name: Specsavers

  • Product Overview: Glasses

  • Previous ads:

  • Fishing

  • Out of order

  • Sauna (making jokes of terrible circumstances brought on by poor vision)

2. Target Audience Demographics:

  • Age: Young adults and teens

  • Gender: Primarily women, unlikely men

  • Income Level: Middle income, Under high-income

  • Education: Within highschool (Secondary education)

  • Occupation: Students

  • Geographical Location: UK

3. Target Audience Psychographics:

  • Interests: Romance, Self-love, Chilvary (Traditional love)

  • Lifestyle Choices: Mindful lifestryle

  • Values and Attitudes: Committed partnerships, values affection within a relationship

  • Opinions: Belief in never settling down until THE one


4. Understanding Consumer Behavior: (In progress)

  • Needs: Clear "vision" (physically and emotionally)

  • Motivations: [Explore the motivations behind their potential interest in the product]

  • Pain Points: [Specify any challenges or problems the product can solve for the target audience]

5. Competitor Analysis:

  • Competitor Name: Sunglass Hut

  • Competitor's Target Audience: Young adults to adults (18-30), Both male and female

6. Target Audience Persona:

  • Persona Name: Romance Reverie

  • Age: 18

  • Gender: Female

  • Occupation: In highschool/college

  • Interests: Love/Romance

  • Lifestyle: Mindfulness

  • Values and Attitudes: Finding the right one however is a hopeless romantic with low standards

  • Needs and Motivations: A boyfriend/a lover

  • Pain Points: Finding a suitable, respectful, affectionate guy


7. Aligning Advertisement with Target Audience:

  • Message: Don't miss the blaring signs

  • Visuals: Red (symbol of both love but danger), flowers/petals, handsome guy,]

  • Tone: Evoke a sense of ephiphany of regret or fear, capturing the feeling of realising something

  • important and embarrassment of previous actions or choices while also warning audiences to

  • not repeat the actions


Man; (Actor Ryan Reynolds, Jake Gyllenhaal)



Restaurant;

Self-Reflection;
Breaking down the project by firstly identifying the target audience was a huge help to the finalised storyboard as the fixed information of the target audience eased my further planning on how to engage with them with the use of sound of classic piano to further make the audience feel like it is a proper date, mise-en-scene like the striking red to foreshadow the man's danger and the camera movements and angle used. However, I think it could've helped more if i added far more detail and specifics into the information. I still think the characters choosen and set design inspiration is fitting for my advert, although I think I should've added further description to explain why I choose them.

- The man will not be played by actor Ryan Reynolds nor Jake Gyllenhaal, however will follow their style of slickback hair and scruffy beard. I choose Jake Gyllenhaal as an inspiration or to visualize as he and Taylor Swift also had history and the sight of two of them together may cause a reaction out of Taylor Swift fans.

- The restaurant will have a warm colour palette of orange, yellow and red. Additionally, some furnitures will be red to hint at the danger.
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