This blog post will discuss regulations we had to follow and how we worked with them. This blog was written by Aurel
Regulations
Regulation is important to keep audiences safe from content that may not be suitable for them. In our music video, we had to follow regulations set by Cambridge and by our school to ensure our audience's safety.
Cambridge Regulations
- Use English songs or add English subtitles to non-English songs.
- Avoid topics that encourage drug use, harmful substances & content, and suicide.
- Vehicle usage was advised against
Implementation
We implemented these rules in our music video by using an English song, excluding creating content that may include drug us and harmful actions/substances.
Initially, we wanted to include the use of vehicles in our music video's intro as we had not known these regulations yet. However, we opted against this anyways as we felt it would be risky to film a vehicle in a tight road.
Initially, we wanted to include the use of vehicles in our music video's intro as we had not known these regulations yet. However, we opted against this anyways as we felt it would be risky to film a vehicle in a tight road.
School Regulations
These rules were created by our school and teacher as our music video will be showcased by the school and so must have content that is appropriate for students.
- No bad language
- No explicit songs
- No violence
We implemented these rules by using a song that does not have any bad language or explicit themes and by producing content that avoids showcasing any form of violence.
Rating
As we are Indonesian producers releasing content to a dominantly Indonesian target audience, we wanted to use the Indonesian rating system for music videos. However, I struggled to find information on it so we decided to use the British Rating System instead.
According to this rating, our music video falls under (U) Suitable for All. This is due to the reasons listed below:
- No dangerous behaviour
- No discrimination
- No drugs
- No bad language
- No nudity
- No sexual behaviours or references to it
- Lack of threat or scary scenes: Although there are no particularly scary or threatening scenes, death is a huge theme in our music video. This may be upsetting to children but death is not directly shown and the music video intends to give out a reassuring outcome which keeps us suitable for this rating.
- No violence or injury
This rating is advantageous to us as it helps us maintain our family friendly brand image and is suitable for our target audience (15-25 yr olds)
Licensing
To avoid issues with copyright, we chose to be safe by attempting to send a licensing request email to Universal Music Group (Rina Sawayama's music label). Find this blogpost where we discussed it in detail.
Self-Reflection: Since this blog was written by Aurel, I cannot list any problems I had with this blogpost. I found this blogpost to be important in understanding what was the appropriate rating for our music video and to ensure our target audience of young Indonesians would actually be able to watch our music video. With the final conclusion of our music video being suitable for all audience, we now know that we can target a broad range of audience groups of different ages.
Problems : There was no major problem that occured during the process of making this blogpost
Solution : -