This is for my research for some advertisements:
Title of the Advertisement: Somesuch » MoneySuperMarket “That’s How I Roll”
Brand/Product: Car Insurance
Duration of the Advertisement: 1 minute
Brief Overview/Summary: Nerdy white guy on an invisible car, flexing through neighbourhood and clubs/ parties, feeling cool
1. Target Audience
Young adult male (20-35), owns a car, interests in rap culture, targeting those in America
2. Message and Purpose
Promises buyer that they’ll feel good and hip and cool by buying the insurance
3. Meaning and Interpretation
Promises customers safety by purchasing their product
4. Effectiveness
Featuring Snoop Dog, a icon within the rap community, helps appeal to rap community/those with interest to music and rap
Rap music appeals to rap community
Humorous start (of riding an invisible car) sticks with audience
5. Personal Response
I found the humour of a white guy trying to act cool and "gangsta"-like humourous which made me enjoy watching the ad and becomes the reason why its memorable. It was also effective in making audience feel relatable to phil who feels "cool". Very clear on the service being advertised through the first narration.
6. Comparative Analysis (Optional)
Title of the Advertisement: Cadbury's Gorilla Playing Drums
Brand/Product: Cadbury Chocolate
Duration of the Advertisement: 1 minute 30 sec
Brief Overview/Summary: Gorilla plays drum
1. Target Audience
Most likely targeting male and people below the age of 40+, appealing to rock/Phil Collin fans
2. Message and Purpose
Guerrilla marketing in a literal sense. Promoting their chocolate through an absurd advert to get people to talk about it more, thus reaching a wide audience in order to promote their chocolate.
3. Meaning and Interpretation
Purple background is the cadbury brand colour, helps the advertisement be associated with cadbury
4. Effectiveness
Very effective by confusing audience with the absurdity of the advert, makes them curious to watch the end of the advert and becoming memorable because of the humour.
5. Personal Response
It was very confusing to watch and made me giggle with the closeups and a concept of a gorilla playing drums, therefore i most likely will remember this advertisement or talk about it to friends.
6. Comparative Analysis (Optional)
Title of the Advertisement: Barbie So In Style
Brand/Product: Barbie sets with different tools to style hair
Duration of the Advertisement: 30 sec
Brief Overview/Summary: Young girls style barbie hair
1. Target Audience
Young girls aged 6-12 yrs old, interest in barbie dolls and hair fashion. Targeting darker-skinned girls
2. Message and Purpose
Barbie dolls have a darker skin tone to show diversity to prove that anyone can be barbie.
3. Meaning and Interpretation
Use of bright colours (pink, purple, blue) on clothing to appeal to younger audience
Pop music appealing to a younger audience
4. Effectiveness
Tune/Song is very catchy and becomes easy to remember even for children. Dancing emphasises the fun in styling the barbie’s hair. Tools used on girls hair themselves can make audience feel more relatable to the dolls
5. Personal Response
The song of the ad was very easy to remember and sticks to you and their demonstration on the tools used with ease paired with the dancing really made it look fun, thus i think its very effective.
6. Comparative Analysis (Optional)
Title of the Advertisement: Super Bowl 50: Doritos Ad
Brand/Product: Doritos
Duration of the Advertisement: 29 seconds
Brief Overview/Summary: Baby really wants Dorito and chases it
1. Target Audience
Young male (10-50),
2. Message and Purpose
Doritos are a irresistible snack shown through the nonsensical concept of a unborn baby reaching out towards the Dorito. Advert was made to be humorous by the way the baby chases the Dorito outside of the womb
3. Meaning and Interpretation
Ad played during sports event will most likely have male audiences, thus they had targetted men
The absurdity and humour will also more likely target male audiences
Wife being seen as serious and angry causes the advert to unlikely target women.
4. Effectiveness
Very effective as the humor easily makes advert a memorable one.
5. Personal Response
Its very effective because how strange yet funny and simple idea of the ad is really makes it easy to remember and this can be proven because it was the first thing that came to mind when i thought of famous adverts
6. Comparative Analysis (Optional)
Title of the Advertisement: IKEA - It won't feel like home 'til it feels like you
Brand/Product: IKEA furniture
Duration of the Advertisement: 30 seconds
Brief Overview/Summary: Family moving into a new unwelcoming house, until they changed it to fit their family
1. Target Audience
There is no specific age group, social group or ethnicity targeted in this ad as IKEA Is targeting everyone.
2. Message and Purpose
The message of this advert is to show that a house will feel like home when you make it yours through decorating and adding your own touch. This is shown by the unwelcoming furniture previously left behind acting cold and or intimidating towards the new family until softening up after the house is decorated to each family members personality and interests. Its purpose is to encourage audience to buy IKEA products to help make their house feel more homey with their furniture.
3. Meaning and Interpretation
Visual cues of hostility is shown through the painting changing its smiling facial expression to a face of disgust and being tilted can be implied as unease or the ceiling light having similar behaviour to a snake as a signal of intimidation or danger.
The price being shown on one of the products may show audience that their products aren’t expensive and is affordable.
4. Effectiveness
The ad was very effective because the message was given in a clear and concise manner through the short narration. The ad emotionally appeals to all audiences of different ages and different views of what they find important (vynls, trophys, cooking) as well as different personalities, problems and interest of each people helps audience feel more relatable to actors and can be interpreted as IKEA being fitting to anyone and everyone/does not have a specific audience.
5. Personal Response
I enjoyed the advert because of its message as well as their clear visual through fun, creative like the little monsters. The message being straightforwards easily sold to me and convinced me to decorate my own room further to feel like me to feel like home.
6. Comparative Analysis (Optional)
Title of the Advertisement: Should've Gone to Specsavers - Out of Order
Brand/Product: Specsavers
Duration of the Advertisement: 30 seconds
Brief Overview/Summary: Elevator is out of order so package delivery-guy has to walk to the door, only to find tht
1. Target Audience
Young adults, Male (19-25)
2. Message and Purpose
Conveys the importance of having glasses to save you from mistaking your sight and troubling you further.
3. Meaning and Interpretation
Use of regular jobs can target audiences who work a part-time job
4. Effectiveness
This advert does not stand out that well as its plot is quite bland or mundane, however with the twist of humour at the
end and seeing the struggle of the worker may make the audience feel more empathatic could help the advert to stick well.
The advert is also a part of a series of other adverts, "should've gone to specsavers," which can help make the brand more
recognisable.
5. Personal Response
I found the message of the ad and the company's tagline really funny and made me want to make my advert to follow this
"should've gone to specsavers" series.
Self Reflection;
By analysing different advertisements, I was able to learn a variety of skill such as identifying target audiences, and how advertisments target them through their methods or technical elements they've used and why these elements had worked. With this skill, I was able to apply it to my storyboard project and it helped ease on my research on how to engage my targeted audience through mise-en-scene, celebrity endorsement and sound. Not only that, I gained knowledge on camera angles and movement to be able to identify the meaning that was being protrayed in certain scenes and used it in my final storyboard (for example, the use of low angle when facing Taylor Swift may make her seem more powerful like angle there to help). I was also able to use this analysis to identify what made an advert effective and memorable like the absurdity, humour or the feeling elicited by the advert. I, at the end, utilised this information and bruoght forth the dreamy emotions of being on a nice dinner date, the horror of realising the atrocious behaviour of the date, then having a ridiculous solution to it all.